Is your Website
overdue an M.O.T ?

A survey conducted by the Royal Mail found that “Nearly three-quarters of all customers said they wouldn't trust businesses that used poor spelling or grammar, whilst almost a third said they wouldn't buy any product or service from them.”. You wouldn't accept typos in your printed marketing material, so why allow them on your Website?

There has even been some recent evidence that suggests that poor quality website copy (text), including spelling and grammatical errors, can lead to a lower search engine ranking. Avoidable mistakes will certainly not add to your SEO 'quality score'.

Refresh Marketing accept that Web designers and content managers occasionally make mistakes, we're only human after all. To check your Website our 'spelling robot' will read every page on your site listing any potential errors, before a human editor review the snags to see what and what isn't a genuine error. Your Website MOT includes a comprehensive list of all spelling and grammatical errors, along with all the corrections needed. Routine re-checks are available by request.

Are Website typos letting you down?

Many web designers do not have the time or resources to test your Website on every combination of browser, operating system and computer before it goes live. Instead they'll test it on the most popular combinations only, including the one you happen to be using.

While a cursory check will suffice for the majority of visitors, it's not unusual to find that 5% or 10% of your visitors are currently experiencing problems. A simple design oversight could be eliminating a sizable proportion of your target market. Why exclude anyone if there's a way to avoid it?

Refresh Marketing will photograph your home page along with a key content page on 24 different browser and computer configuration combinations. We'll examine the appearance of your site on multiple browsers, browser versions, computer platforms, screen and font sizes. Ideal for new or redesigned Websites, our MOT will identify any potential display issues which could be harming your business.

Is your site 100% browser compatible?

Invalid or broken links on your website cause real frustration among potential customers, causing tangible damage to your company’s reputation, perceived quality and ultimately your online sales. Regular checking of your internal and external links is the only way to avoid '404 page not found' errors.

Reputable Web designers will normally check for broken links before launching any new Website, however most broken links occur down the line, when pages are moved, removed or renamed to suit your current business offerings. Why run the risk when a simple check will provide piece of mind?

Refresh Marketing will scan your entire Website checking all local and out-bound links are working correctly. Our MOT will detail the location of any broken Website links to assist your Web designer.

Does your site have broken links?

Research has shown that excessive page loading times frustrate customers and ultimately lead to a loss of custom, as well as damage to your company reputation. Dynamic or animated content, special effects and hi-res images all add to the visitor experience, particularly if the visitor has a broadband connection, but what if 44% of your visitors still use dial-up?

According to the Office for National Statistics, broadband penetration now stands at 56% of UK households. Broadband penetration among businesses may be higher, but it's still well short of 100%. Why exclude customers simply because of their connection if there's an alternative?

Refresh Marketing review your Website using a dial-up simulator. We'll report how long your key pages take to load, providing recommendation to help improve download performance. If you have Google Analytics we can even tell you what percentage of your actual visitors are effected by poor performance.

Is your site designed for dial-up?

The World Wide Web Consortium (W3C) is an international organisation concerned with the growth and development of the Internet. It provides guidelines, standards, and technologies to ensure the inter-operability of systems and technologies used across the world. 'Web standards' sounds like a good idea, but how will they affect your bottom line?

When Google visits your Website to calculate your natural search engine rankings, if their spider 'Googlebot' has difficulty navigating to your key content pages, or if it finds reams of unnecessary code which clearly is not W3C compliant, your perceived 'quality score' can be affected which may harm your rankings. Simple, bug-free compliant code is best for SEO.

Refresh Marketing will check your site uses legal HTML (or XHMTL), based on the current W3C standards. We'll ensure all technical language rules are being followed, and all hyperlinks and CSS styles adhere to W3C standards. Our MOT will detail any breaches in W3C standards for the benefit of your Web designer.

Does your site pass recognised Web standards?